01 · Website clarity Can a first-time visitor understand what you do and what to do next within a few seconds? Not reliably Sometimes Usually Very clearly
02 · Website clarity Does your website have clear conversion paths for calls, forms, scheduling, or purchases? No clear path One basic path Several clear paths Tracked and optimized paths
03 · Search visibility How consistently does your business appear for the services and locations that matter? Rarely or never A few searches Many priority searches Strong, measured visibility
04 · Search visibility Does your site answer the important questions buyers ask before contacting you? Very little Some basics Most key questions Deep, structured guidance
05 · Local visibility Are your service areas, local relevance, reviews, and business details consistent online? Mostly missing Partly consistent Mostly strong Strong and actively managed
06 · Local visibility Do priority cities or service areas have useful, distinct pages rather than copied location text? No location pages Thin or repeated pages Useful local pages Strong local content system
07 · AI-search readiness Can AI systems easily find concise, trustworthy answers about your services, process, and expertise? Probably not Some answers exist Most answers are clear Structured and evidence-rich
08 · AI-search readiness Does your site clearly establish who the business is, what it specializes in, and why its claims are credible? Unclear Partly clear Clear with proof Consistent across the web
09 · Lead handling How quickly and consistently are new inquiries acknowledged and followed up? Inconsistent or slow Usually within a day Within a few hours Immediate and tracked
10 · Lead handling Do prospects receive useful follow-up when they are not ready to buy immediately? No follow-up system Manual follow-up Basic automated follow-up Segmented, useful nurture
11 · Measurement Can you tell which pages, campaigns, or searches create qualified leads? No Only basic traffic data Some lead attribution Reliable end-to-end tracking
12 · Measurement Are marketing priorities chosen using evidence rather than whichever idea appears most urgent? Mostly reactive Some data is used Regular evidence reviews Clear measurement process